{"id":634,"date":"2025-09-19T22:31:26","date_gmt":"2025-09-19T22:31:26","guid":{"rendered":"https:\/\/cfo-ready.com\/?p=634"},"modified":"2025-09-19T22:31:28","modified_gmt":"2025-09-19T22:31:28","slug":"cfo-as-a-service-mexico-importer-case","status":"publish","type":"post","link":"https:\/\/cfo-ready.com\/en\/cfo-as-a-service-mexico-importer-case\/","title":{"rendered":"CFO as a Service in Mexico: What It Is and Why Your Company Needs It"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<p>Hiring a full-time CFO is often expensive and not always necessary for small and medium-sized businesses (SMEs) or startups. <strong>CFO as a Service<\/strong> (also known as fractional CFO) gives you access to senior-level financial expertise on demand: strategic planning, budgeting, risk management, financial modeling, and guidance in key decisions \u2014 without the fixed cost of a permanent executive.<\/p>\n\n\n\n<p>At <strong>CFO Ready<\/strong>, I lead this service with a hands-on approach: fast implementation of controls, realistic forecasts, and clear communication with management and investors. I\u2019m H\u00e9ctor Galicia (Tax ID \/ CFO Ready), and in this article I explain how a fractional CFO can transform a company\u2019s financial health \u2014 with a real example of a client that imports motorcycles from China into Mexico.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">What does a CFO as a Service do?<\/h2>\n\n\n\n<p>A fractional CFO provides, among other things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Definition and tracking of <strong>financial KPIs<\/strong> (liquidity, EBITDA margin, cash conversion cycle).<\/li>\n\n\n\n<li>Design and implementation of <strong>budgets and forecasts<\/strong> aligned with business goals.<\/li>\n\n\n\n<li>Cost control and margin review per product line.<\/li>\n\n\n\n<li>Cash flow planning and treasury management.<\/li>\n\n\n\n<li>Support in <strong>preventive tax planning<\/strong> and coordination with accounting to minimize risks (always within the law).<\/li>\n\n\n\n<li>Preparation of reports for investors, banks, and shareholders.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits for SMEs and Startups<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Access to senior expertise without hiring full-time.<\/li>\n\n\n\n<li>Data-driven decision-making: less guesswork, more control.<\/li>\n\n\n\n<li>Stronger communication between operations, accounting, and management.<\/li>\n\n\n\n<li>Better preparation for raising capital or applying for bank financing.<\/li>\n\n\n\n<li>Reduced financial and tax surprises in the short term.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Real Case: Budgeting and Financial Control for a Motorcycle Importer<\/h2>\n\n\n\n<p><strong>Context:<\/strong> A client importing motorcycles from China and selling them in Mexico. Medium-to-high volume of international purchases, payments in USD or RMB, and margins that varied by model and country of origin. They needed a solid budget and financial controls to manage imports, wholesale and retail sales, and mitigate tax and cash flow risks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Problems detected<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No integrated budget combining imports, sales, and treasury.<\/li>\n\n\n\n<li>Lack of SKU-level margin and inventory cycle control.<\/li>\n\n\n\n<li>Risk of tax exposure due to incorrect withholding\/recording of international payments (royalties, services, commissions).<\/li>\n\n\n\n<li>FX fluctuations with no hedging plan.<\/li>\n\n\n\n<li>Payment calendar concentrated cash outflows in specific months (imports and tariffs).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Our solution (steps taken)<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Integrated 12-month budget model (with scenarios):<\/strong>\n<ul class=\"wp-block-list\">\n<li>Monthly sales per SKU, average prices, seasonality, and channels (wholesale\/retail).<\/li>\n\n\n\n<li>Import costs: FOB price, freight, tariffs, VAT on imports, customs fees, commissions.<\/li>\n\n\n\n<li>Fixed and variable operating expenses.<\/li>\n\n\n\n<li>Monthly cash flow projection with bank balances and bridge financing.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>KPIs and operational dashboard:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Gross margin per SKU, inventory turnover (days), cash conversion cycle, breakeven point, debt coverage ratio.<\/li>\n\n\n\n<li>Monthly dashboard for management and accounting.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Pricing and promotion strategy:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Target margins per product line, wholesale discounts, return and warranty policies.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Treasury plan and payment scheduling:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Supplier payment calendar (optimized terms), prioritization of domestic vs. international payments, and credit line proposals to cover cash gaps.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Preventive tax review and revenue structure (legal):<\/strong>\n<ul class=\"wp-block-list\">\n<li>Identified the possibility (always within the law) of charging <strong>royalties\/licensing fees<\/strong> for brand usage or know-how, with proper contracts and invoicing.<\/li>\n\n\n\n<li>Reviewed the <strong>applicable treaty<\/strong> (when available) to avoid double taxation and determine the correct withholding tax on cross-border payments.<\/li>\n\n\n\n<li>Ensured correct <strong>withholding obligations<\/strong> when paying foreign vendors and aligned documentation for the Mexican tax authority (SAT), including CFDIs and tax residency certificates.<\/li>\n\n\n\n<li>Coordinated with the tax team to ensure any structure maximized valid tax benefits without undue risk.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>FX risk management (simple hedging):<\/strong>\n<ul class=\"wp-block-list\">\n<li>Recommended natural hedges (invoicing in MXN or negotiating payment terms) and, when convenient, simple instruments to reduce FX exposure.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Results (impact)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monthly cash flow visibility enabled credit line negotiations and prevented supply disruptions.<\/li>\n\n\n\n<li>Net margin per SKU improved by eliminating poorly calculated discounts and optimizing pricing.<\/li>\n\n\n\n<li>Reduced tax risk: formalized documentation for international payments with proper withholding and reporting.<\/li>\n\n\n\n<li>Preventive tax planning decreased deferred tax volatility and optimized expense recognition timing (without breaking compliance).<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Best Practices in Financial &amp; Tax Planning<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Document everything:<\/strong> contracts, invoices, tax residency certificates from foreign vendors.<\/li>\n\n\n\n<li><strong>Classify payments correctly:<\/strong> services, royalties, or goods \u2014 each has different tax treatment.<\/li>\n\n\n\n<li><strong>Check treaties and apply the correct withholding rate:<\/strong> when available, use double taxation agreements.<\/li>\n\n\n\n<li><strong>Integrate budget and tax planning:<\/strong> anticipate fiscal implications of discounts, royalties, and financing.<\/li>\n\n\n\n<li><strong>Use FX hedging cautiously:<\/strong> only to cover real cash flow gaps.<\/li>\n\n\n\n<li><strong>Coordinate CFO\u2013Accounting\u2013Tax teams:<\/strong> financial strategy should always be aligned with tax compliance.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">What CFO Ready Brings to the Table<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fast implementation<\/strong> of budgets and dashboards.<\/li>\n\n\n\n<li><strong>Regular follow-ups<\/strong> (monthly or bi-weekly reviews).<\/li>\n\n\n\n<li><strong>Focused interventions<\/strong>: preventive tax planning, financing negotiations, KPIs, and pricing policies.<\/li>\n\n\n\n<li><strong>International expertise<\/strong>: experience with cross-border payments, tax treaties, and documentation.<\/li>\n<\/ul>\n\n\n\n<p>If you import or sell products and want to avoid surprises in your cash flow or tax burden, <strong>book a consultation with CFO Ready<\/strong>. In just 2 weeks we can build your budget, set up your operational dashboard, and design a treasury plan to reduce immediate risks.<\/p>\n\n\n\n<p>\ud83d\udc49 <em>Schedule your <\/em><a href=\"https:\/\/cfo-ready.com\/en\/agendar\/\">https:\/\/cfo-ready.com\/agendar\/<\/a><em>30-minute financial diagnostic session with CFO Ready<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>If you import or sell products and want to avoid surprises in your cash flow or tax burden, book a consultation with CFO Ready. In just 2 weeks we can build your budget, set up your operational dashboard, and design a treasury plan to reduce immediate risks.<\/p>","protected":false},"author":2,"featured_media":290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6],"tags":[504,505,508,506,499,507],"class_list":["post-634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cfo","tag-cfo-as-a-service-mexico-2","tag-budgeting-for-importers","tag-cross-border-tax-planning","tag-financial-advisory-expats-mexico","tag-fractional-cfo-mexico","tag-kpis-smes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CFO as a Service in Mexico: Benefits and a Real Case with Imports<\/title>\n<meta name=\"description\" content=\"CFO as a Service in Mexico helps SMEs control cash flow, optimize taxes, and protect margins \u2014 real motorcycle importer case included.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cfo-ready.com\/en\/cfo-as-a-service-mexico-importer-case\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CFO as a Service in Mexico: Benefits and a Real Case with Imports\" \/>\n<meta property=\"og:description\" content=\"CFO as a Service in Mexico helps SMEs control cash flow, optimize taxes, and protect margins \u2014 real motorcycle importer case included.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cfo-ready.com\/en\/cfo-as-a-service-mexico-importer-case\/\" \/>\n<meta property=\"og:site_name\" content=\"cfo ready\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-19T22:31:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-19T22:31:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cfo-ready.com\/wp-content\/uploads\/2025\/07\/beneficios_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"hgalicia@cfo-ready.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"hgalicia@cfo-ready.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cfo-ready.com\/cfo-as-a-service-mexico-importer-case\/\",\"url\":\"https:\/\/cfo-ready.com\/cfo-as-a-service-mexico-importer-case\/\",\"name\":\"CFO as a Service in Mexico: Benefits and a Real Case with Imports\",\"isPartOf\":{\"@id\":\"https:\/\/cfo-ready.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cfo-ready.com\/cfo-as-a-service-mexico-importer-case\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cfo-ready.com\/cfo-as-a-service-mexico-importer-case\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cfo-ready.com\/wp-content\/uploads\/2025\/07\/beneficios_1.jpg\",\"datePublished\":\"2025-09-19T22:31:26+00:00\",\"dateModified\":\"2025-09-19T22:31:28+00:00\",\"author\":{\"@id\":\"https:\/\/cfo-ready.com\/#\/schema\/person\/f135be1eaf73b90855169ac5f77488f0\"},\"description\":\"CFO as a Service in Mexico helps SMEs control cash flow, optimize taxes, and protect margins \u2014 real motorcycle importer case included.\",\"breadcrumb\":{\"@id\":\"https:\/\/cfo-ready.com\/cfo-as-a-service-mexico-importer-case\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cfo-ready.com\/cfo-as-a-service-mexico-importer-case\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cfo-ready.com\/cfo-as-a-service-mexico-importer-case\/#primaryimage\",\"url\":\"https:\/\/cfo-ready.com\/wp-content\/uploads\/2025\/07\/beneficios_1.jpg\",\"contentUrl\":\"https:\/\/cfo-ready.com\/wp-content\/uploads\/2025\/07\/beneficios_1.jpg\",\"width\":1000,\"height\":2000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cfo-ready.com\/cfo-as-a-service-mexico-importer-case\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/cfo-ready.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CFO as a Service in Mexico: What It Is and Why Your Company Needs It\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cfo-ready.com\/#website\",\"url\":\"https:\/\/cfo-ready.com\/\",\"name\":\"cfo ready\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cfo-ready.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cfo-ready.com\/#\/schema\/person\/f135be1eaf73b90855169ac5f77488f0\",\"name\":\"hgalicia@cfo-ready.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cfo-ready.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9d0d733043e1790b9a099cfebe8c88eb95d509f7a90bfb0cb1c24de874c8e49a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9d0d733043e1790b9a099cfebe8c88eb95d509f7a90bfb0cb1c24de874c8e49a?s=96&d=mm&r=g\",\"caption\":\"hgalicia@cfo-ready.com\"},\"url\":\"https:\/\/cfo-ready.com\/en\/author\/hgaliciacfo-ready-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CFO as a Service in Mexico: Benefits and a Real Case with Imports","description":"CFO as a Service in Mexico helps SMEs control cash flow, optimize taxes, and protect margins \u2014 real motorcycle importer case included.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cfo-ready.com\/en\/cfo-as-a-service-mexico-importer-case\/","og_locale":"en_US","og_type":"article","og_title":"CFO as a Service in Mexico: Benefits and a Real Case with Imports","og_description":"CFO as a Service in Mexico helps SMEs control cash flow, optimize taxes, and protect margins \u2014 real motorcycle importer case included.","og_url":"https:\/\/cfo-ready.com\/en\/cfo-as-a-service-mexico-importer-case\/","og_site_name":"cfo ready","article_published_time":"2025-09-19T22:31:26+00:00","article_modified_time":"2025-09-19T22:31:28+00:00","og_image":[{"width":1000,"height":2000,"url":"https:\/\/cfo-ready.com\/wp-content\/uploads\/2025\/07\/beneficios_1.jpg","type":"image\/jpeg"}],"author":"hgalicia@cfo-ready.com","twitter_card":"summary_large_image","twitter_misc":{"Written by":"hgalicia@cfo-ready.com","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cfo-ready.com\/cfo-as-a-service-mexico-importer-case\/","url":"https:\/\/cfo-ready.com\/cfo-as-a-service-mexico-importer-case\/","name":"CFO as a Service in Mexico: Benefits and a Real Case with Imports","isPartOf":{"@id":"https:\/\/cfo-ready.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cfo-ready.com\/cfo-as-a-service-mexico-importer-case\/#primaryimage"},"image":{"@id":"https:\/\/cfo-ready.com\/cfo-as-a-service-mexico-importer-case\/#primaryimage"},"thumbnailUrl":"https:\/\/cfo-ready.com\/wp-content\/uploads\/2025\/07\/beneficios_1.jpg","datePublished":"2025-09-19T22:31:26+00:00","dateModified":"2025-09-19T22:31:28+00:00","author":{"@id":"https:\/\/cfo-ready.com\/#\/schema\/person\/f135be1eaf73b90855169ac5f77488f0"},"description":"CFO as a Service in Mexico helps SMEs control cash flow, optimize taxes, and protect margins \u2014 real motorcycle importer case included.","breadcrumb":{"@id":"https:\/\/cfo-ready.com\/cfo-as-a-service-mexico-importer-case\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cfo-ready.com\/cfo-as-a-service-mexico-importer-case\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cfo-ready.com\/cfo-as-a-service-mexico-importer-case\/#primaryimage","url":"https:\/\/cfo-ready.com\/wp-content\/uploads\/2025\/07\/beneficios_1.jpg","contentUrl":"https:\/\/cfo-ready.com\/wp-content\/uploads\/2025\/07\/beneficios_1.jpg","width":1000,"height":2000},{"@type":"BreadcrumbList","@id":"https:\/\/cfo-ready.com\/cfo-as-a-service-mexico-importer-case\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/cfo-ready.com\/"},{"@type":"ListItem","position":2,"name":"CFO as a Service in Mexico: What It Is and Why Your Company Needs It"}]},{"@type":"WebSite","@id":"https:\/\/cfo-ready.com\/#website","url":"https:\/\/cfo-ready.com\/","name":"cfo ready","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cfo-ready.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cfo-ready.com\/#\/schema\/person\/f135be1eaf73b90855169ac5f77488f0","name":"hgalicia@cfo-ready.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cfo-ready.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9d0d733043e1790b9a099cfebe8c88eb95d509f7a90bfb0cb1c24de874c8e49a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9d0d733043e1790b9a099cfebe8c88eb95d509f7a90bfb0cb1c24de874c8e49a?s=96&d=mm&r=g","caption":"hgalicia@cfo-ready.com"},"url":"https:\/\/cfo-ready.com\/en\/author\/hgaliciacfo-ready-com\/"}]}},"_links":{"self":[{"href":"https:\/\/cfo-ready.com\/en\/wp-json\/wp\/v2\/posts\/634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cfo-ready.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cfo-ready.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cfo-ready.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cfo-ready.com\/en\/wp-json\/wp\/v2\/comments?post=634"}],"version-history":[{"count":1,"href":"https:\/\/cfo-ready.com\/en\/wp-json\/wp\/v2\/posts\/634\/revisions"}],"predecessor-version":[{"id":635,"href":"https:\/\/cfo-ready.com\/en\/wp-json\/wp\/v2\/posts\/634\/revisions\/635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cfo-ready.com\/en\/wp-json\/wp\/v2\/media\/290"}],"wp:attachment":[{"href":"https:\/\/cfo-ready.com\/en\/wp-json\/wp\/v2\/media?parent=634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cfo-ready.com\/en\/wp-json\/wp\/v2\/categories?post=634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cfo-ready.com\/en\/wp-json\/wp\/v2\/tags?post=634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}